Savoy x F1 Red Bull Party Graffiti

Commissioned for a high-profile Formula 1 event, this F1 Red Bull Graffiti installation for the Savoy Red Bull Party transformed the venue into a bold, immersive space. Guests were welcomed via a custom-painted VIP entryway, featuring floor artwork to guide bollard placement and enhance the visual merchandising of the event’s entrance. This entry sequence helped position the space as a premium activation zone aligned with Red Bull’s global identity.

Inside the F1 Red Bull party graffiti main attraction was a shopfront-style bar mural that extended across the back wall of the serving area. This bespoke piece was designed to flow with the interior’s architectural layout, seamlessly integrating fixed elements like TV screens and built-in wall features. The mural’s style fused retail wall art principles with high-energy street flair, creating a cohesive centerpiece that supported both brand visibility and atmosphere.

Working within the constraints of the existing venue, the artwork was crafted and applied with precision, ensuring that every detail complemented the space without disrupting functionality. The installation elevated the guest experience and turned the bar into a visual focal point for the event, using art retail display ideas tailored for a one-night-only showcase.

This project demonstrates how retail mural art can drive engagement and storytelling in temporary commercial settings. Whether through visual merchandising for high-end events or shopfront art for permanent retail, Set It Off’s tailored approach brings environments to life in unforgettable ways.

redbull.com