Custom Fashion Display Fit Out
May 1, 2019
Service Types
Custom Fashion Display Fit Out Elements
This project involved fabricating custom fashion display fit-out elements from scratch to showcase our client’s products. Utilizing the bright and invigorating colour scheme provided in the brief, the reflective gloss finish on the elements allows for a unique shine under display lighting. Our production team collaborated to ensure a quality finish on the items. Additionally, a custom freestanding textured feature wall was installed in the VIP room. The primary objective was for the fashion display fit out to avoid any fixings to the existing elements including suede-painted interior, ensuring the temporary display would not have a permanent impact on their interior. Coated with the specially requested strong Pantone pink, this textured wall stands out as an individual feature and serves as an excellent backdrop for their photoshoots.
The design process began with a comprehensive understanding of the client’s brand identity and the desired aesthetic for the display. Emphasis was placed on creating elements that not only highlighted the products but also enhanced the overall shopping experience. The choice of a reflective gloss finish was deliberate, aiming to capture and reflect light in a manner that accentuates the displayed items, making them more appealing to potential customers.
Our production team meticulously selected materials that would achieve the desired gloss effect while ensuring durability and ease of maintenance. Each component was crafted with precision, paying close attention to details such as edge finishes, joints, and surface smoothness. This attention to detail ensured that the final products not only met but exceeded the client’s expectations.
The installation of the freestanding textured feature wall in the VIP room presented unique challenges. Given the requirement to avoid any permanent alterations to the existing suede-painted walls, our team engineered a solution that allowed the feature wall to stand independently without compromising stability or safety. The use of the vibrant Pantone pink not only aligned with the client’s branding but also provided a striking visual contrast, making the VIP area distinct and memorable.
Working together closely with Marais and Loewe for this fashion display fit-out shows the calibre of clientele we work with.
Custom Fashion Display Fit Out Description Continued
Throughout this fashion display fit out project, collaboration between our design and production teams was crucial. Regular consultations ensured that the designs were feasible from a fabrication standpoint and that any potential issues were addressed promptly. This integrated approach facilitated a seamless transition from concept to completion, resulting in a cohesive and visually compelling display environment.
The final setup successfully combined functionality with aesthetic appeal. The custom display elements not only showcased the products effectively but also contributed to an immersive brand experience for customers. The reflective surfaces, meticulously selected vibrant colours, and thoughtful placement of each component worked in harmony to create a dynamic retail space that resonates with the brand’s identity. From bag racks to product tiles and plinths, these display elements looked amazing once completed.
Feedback from the client highlighted the effectiveness of the design in enhancing product visibility and customer engagement. The temporary nature of the installation, coupled with its non-invasive setup, provided flexibility for future modifications without any lasting impact on the store’s original interiors. This adaptability is particularly valuable in the fast-paced fashion industry, where seasonal changes and new collections require frequent updates to display setups.
In conclusion, this project exemplifies our commitment to delivering bespoke solutions that align with our clients’ visions while addressing practical considerations. The successful execution of the custom fashion display fit out underscores our expertise in creating environments that not only showcase products but also enhance the overall customer experience.
